About Em & Em Accountants and Advisors
Em & Em Accountants and Advisors provide a personalised solution for clients across a complete range of accounting, taxation, business advisory and consultancy services through all phases of the business lifecycle.
Our firm provides outstanding service to our clients because of our dedication to the three underlying principles of professionalism, responsiveness and quality.
Quality
An accounting firm is known for the quality of its service. Our firm’s reputation reflects the high standards we demand of ourselves. Our primary goal as a trusted advisor is to be available and to provide insightful advice to enable our clients to make informed financial decisions. We do not accept anything less from ourselves and this is what we deliver to you. We feel it is extremely important to continually professionally educate ourselves to improve our technical expertise, financial knowledge and service to our clients. Our high service quality and “raving fan” clients are the result of our commitment to excellence. We will answer all of your questions, as they impact both your tax and financial situations. We welcome you to contact us anytime.
Professionalism
Our firm is one of the leading firms in the area. By combining our expertise, experience and the energy of our staff, each client receives close personal and professional attention.
Our high standards, service and specialised staff spell the difference between our outstanding performance, and other firms. We make sure that every client is served by the expertise of our whole firm.
Responsiveness
Our firm is responsive. Companies who choose our firm rely on competent advice and fast, accurate personnel. We provide total financial services to individuals, large and small businesses and other agencies. To see a listing of our services, please take a moment and look at our services page. Because we get new business from the people who know us best, client referrals have fuelled our growth. Through hard work, we have earned the respect of the business and financial communities. This respect illustrates our diverse talents, dedication and ability to respond quickly.
Setting Goals
In this section we suggest a number of areas where you might need to consider planning for the future. The key to successful business planning is to set SMART business goals and make a SMART business plan for achieving them:
Specific
Goals should be straightforward and emphasise what you want to happen. Specifics help us to focus our efforts and clearly define what we are going to do. What are you going to do? Use action words such as direct, organise, coordinate, lead, develop, plan, build etc. Ensure the goals you set are very specific, clear and easy. Instead of setting a goal to improve sales, set a specific goal to improve sales by 20 percent within 12 months.
Measureable
If you can’t measure it, you can’t manage it. In the broadest sense, the whole goal statement is a measure for the project; if the goal is accomplished, there is a success. However, there are usually several short-term or small measurements that can be built into the goal. Choose a goal with measurable progress, so you can see the change occur. How will you know when you reach your goal? Be specific! When you measure your progress, you stay on track, reach your target dates, and experience the exhilaration of achievement that spurs you on to the continued effort required to reach your goals.
Achievable
A goal needs to stretch you slightly so you feel you can do it and it will need a real commitment from you. The feeling of success which this brings helps you to remain motivated. Running a business can sometimes seem like a thankless task and achieving regular milestones can help make the challenge a little more bearable.
Relevant
This does not mean “easy.” It means that the path is not a vertical slope; that the skills needed to do the work are available; that the project fits with the overall strategy and goals of the organisation. A realistic project may push the skills and knowledge of the people working on it but it shouldn’t break them. Be sure to set goals that you can attain with some effort! Too difficult and you set the stage for failure, but too low sends the message that you aren’t very capable. Set the bar high enough for a satisfying achievement!
Timely
Set a timeframe for the goal: next week, three months, by year end. Putting an end point on your goal gives you a clear target to work towards. If you don’t set a time, the commitment is too vague. It tends not to happen because you feel you can start at any time. Without a time limit, there’s no urgency to start taking action now. Time must be measurable, attainable and realistic.
Free Consultation
We offer leading edge advice from our team of experts, and back ourselves on our ability to deliver innovative and strategic business results. We would be happy to discuss how we can work together. Em & Em Accountants & Advisors offers a FREE initial consultation for all business owners.